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''Break Through: From the Death of Environmentalism to the Politics of Possibility'', first published in October 2007,〔Ted Nordhaus and Michael Shellenberger (2007), ''Break Through: From the Death of Environmentalism to the Politics of Possibility'', Houghton Miflin, (Introduction )〕 is a book written by Ted Nordhaus and Michael Shellenberger, both long-time environmental strategists. ''Break Through'' is an argument for a positive, "post-environmental" politics that abandons the traditional environmentalist focus on nature protection for a focus on creating a new sustainable economy. The book is based on a controversial October 2004 essay by the same authors, "The Death of Environmentalism: Global Warming Politics in a Post-Environmental World."〔Michael Shellenberger and Ted Nordhaus, ''(The Death of Environmentalism: Global Warming Politics in a Post-Environmental World )'', October 2004〕 The essay argues that environmentalism is conceptually and institutionally incapable of dealing with climate change and should "die" so that a new politics can be born. The essay was widely discussed among liberals and greens at ''Salon'',〔''Salon'', 14 January 2005, (Dead movement walking? )〕 ''Grist'',〔''Grist'', 13 January 2005, (Don't Fear the Reapers: A special series on the alleged "Death of Environmentalism" )〕 and ''The New York Times''.〔Felicity Barringer, ''New York Times'', 6 February 2005, (Paper Sets Off a Debate on Environmentalism's Future )〕 After the failure of climate legislation in the U.S. Senate for the third time in June 2008, ''Time Magazine'' named Nordhaus and Shellenberger "Heroes of the Environment,"〔''Time'', 24 September 2008, (Heroes of the Environment 2008 / Leaders and Visionaries )〕 calling ''Break Through'' "prescient" for its prediction that climate policy should focus not on making fossil fuels expensive through regulation but rather on making clean energy cheap. The book's authors reiterated this argument in a September 2008 op-ed for the ''Los Angeles Times'', arguing for $30–$50bn in annual research subsidies for clean energy.〔Ted Nordhaus and Michael Shellenberger, ''Los Angeles Times'', 30 September 2008, (The green bubble bursts )〕 In early 2008 ''Break Through'' won the Center for Science Writing's Green Book Award, which comes with a $5000 prize for the author(s).〔10 January 2008, Center for Science Writing, Stevens Institute of Technology, (Environmental critique wins Green Book Award )〕 == ''Break Through''== The first half of ''Break Through'' is a criticism of the green "politics of limits." The book begins with the birth of environmentalism. Nordhaus and Shellenberger argue that environmentalism in the U.S. emerged from post-war affluence, which they argue is a clue to understanding how ecological movements might emerge in places like China and India.
Chapter two criticizes conservation efforts in Brazil, suggesting that nature protection cannot save the Amazon unless environmentalists provide an alternative way for Brazil to prosper. The authors criticize the environmental justice movement as focusing on low-priority pollution concerns in communities of color, narrowing the movement's focus instead of expanding it to include job creation and public health. And they fault climate activists for seeing climate change as a pollution problem like acid rain and the ozone hole instead of as an economic development and technological innovation challenge. The authors draw on science philosopher Thomas Kuhn to argue that environmentalists are stuck in a "pollution paradigm" when it comes to global warming.
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